a close up of a book with a white cover and a black text, award - winning brand agency, 7 7 7 7, human arms, inspired by William Mossman, man in dark blue full body suit, inside its box, full card design, myserious man, impactful, centred in image, symatrical, fromsoftware, A person in a suit is holding a white book with the numbers 7 and 77 on the cover